Who is Burger Kings target auidience?

Answer 1

Typically moms with young children. Also middle income families with young children having enough disposable income to eat out on occasion. Also teenagers. The QSR industry normally stays away from low income families and retirees on fixed incomes.

Answer 2

Burger King mainly targets little kids. By offering toys in Big Kid Meals at Burger King, kids are more likely to want to eat at Burger King. Because our society is focused upon pleasing children, parents give in and bring their children to Burger King for breakfast, lunch, or dinner. In addition, Burger King targets those individuals who work often and do not have time to cook because getting food from Burger King is quick and easy. After working a nine hour shift, a parent can go through the drive thru, pick up a couple of burgers and french fries, and that takes care of feeding his or her family. Also, Burger King appeals to people who have little money, such as teenagers, since the value items on the menu allow individuals to buy food for as low as one dollar.

Answer 3

McDonald's mostly target adults/teens looking for a quick meal and families with young children (Which is why they are making the Happy Meals healthy)

Answer 4

Mainly the targeted market segment of McDonald are kids and youngster aging from 10 to 35.

Answer 5

anyone from 3or 4 years old to the late teens 18 or 19. they are the target ages

Answer 6

Unhealthy and fat people.

Answer 7

Im a fat pig after eating thousands of double macs every day!