It's a hyped-up marketing term used by a private company to refer to plastic-encased rolls of Presidential dollars that they are selling at high markups. My guess is that the term was chosen because the rolls are heavy and cylindrical like an ammunition shell, but more likely it describes the reactions of people who buy these very-overpriced items*.
The same coins can be gotten from a bank as loose change for face value, or in holders at only a small markup from a dealer. Presidential dollars are brass, not gold, so they're NOT precious metal coins or anything special.
(*) I.e., they "go ballistic"!
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