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Hisoverallleadership principlesbased onthe need totreatotherswithrespect,butthenutsandboltsofitismuch more difficultrequirement.Bransonemphasizedthe importance oftime managementskills,saidhespent about1/3of his timeintroubleshooting,1/3newprojects- bothbusiness-relatedandfromFriendly-and1/3on promotingand marketingyour business.Inbetween,healso makestimeforhisfamilyandvacation.

Leaders have to maintain control of the company and the different people and aspects of it for the company to be successful. Leaders have to maintain a single sphere of influence to remain successful. Leaders have to be smart and street savvy, along with creative to be successful. Leaders are not willing to share the praise with everyone. Leaders must at all times have their finger on the pulse of the company. Leaders must always lead by example and control.

He encourages searches for new business ideas everywhere he goes and even has a spot on the virgin web site called "got a big idea?".

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