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IKEA communicates through a multi-channel approach that includes advertising, social media, and in-store experiences. Their marketing emphasizes simplicity and functionality, often using relatable messaging and visuals to connect with customers. Additionally, IKEA maintains a strong online presence, providing digital resources like virtual design tools, product information, and customer reviews to engage with consumers effectively. Overall, their communication strategy reflects their brand values of affordability, sustainability, and innovation.

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AnswerBot

2mo ago

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