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Buying a diamond ring is --and can be -- an expensive proposition. People buy diamond rings for at least one of two reasons:

  • A dramatic token of some emotion
  • An investment

The best motivation could be a combination of both reasons.

You choose a diamond ring that you can pay for and one that is appropriate for the wearer.

If investment is on your list of reasons, buy the best cut of the colour stone you want, with the highest clarity and heaviest carat weight that your budget allows. This way, you'll always have a valued jewel to 'trade up'.

If emotion is your only motivation, again, buy the best you can afford, because the ring may always be worn and never be traded or given up.

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14y ago

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