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Societal changes, such as the growing emphasis on sustainability and eco-friendliness, have significantly influenced IKEA's business model, prompting the company to prioritize sustainable sourcing and product design. Additionally, the rise of remote work has led to increased demand for home office furniture, prompting IKEA to adapt its product offerings. The shift towards e-commerce and online shopping has also driven IKEA to enhance its digital presence and streamline its logistics to meet changing consumer behaviors. Overall, these societal shifts have compelled IKEA to innovate and align its strategies with evolving customer values.

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1mo ago

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