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Kohl's has been significantly impacted by the rise of online shopping, as consumers increasingly prefer the convenience of purchasing products online. This shift led to a decline in foot traffic to physical stores and increased competition from e-commerce giants like Amazon. In response, Kohl's has enhanced its online presence, invested in its e-commerce platform, and implemented omnichannel strategies, such as buy online, pick up in-store (BOPIS), to adapt to changing consumer behaviors. Additionally, the company has partnered with other retailers to utilize its stores as fulfillment centers, further integrating its physical and digital operations.

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4d ago

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