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eBay operates primarily as a C2C (consumer-to-consumer) platform, allowing individuals to buy and sell items directly to one another. However, it also facilitates B2C (business-to-consumer) transactions, as businesses can set up storefronts and sell products to consumers. This dual model enables eBay to serve both types of transactions effectively, but its foundational structure is rooted in C2C.

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4mo ago

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