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A great example wheel of retail is a new gym that opens in your area. The gym offers introductory rates to attract business and build its client base, usually starting off in a temporary site (minimum service) with the intent to build a bigger, state-of-the-art facility. Once the gym is complete the available services increase along with the price for those services. Than a competitor opens down the street, offering a lower rate, causing the gym to lower its pricing again to stay competitive as well as to continue to grow its business.

Iram Rivera

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16y ago

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