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Fad merchandising refers to the practice of promoting and selling products that are part of a temporary trend or craze, often characterized by rapid popularity and a short lifespan. Retailers capitalize on these fads to boost sales, typically through eye-catching displays and marketing strategies designed to attract consumers quickly. This approach can lead to significant profits, but it also carries risks if the trend fades before the merchandise is sold. Examples include toys, fashion items, or collectibles that gain sudden popularity but lose consumer interest just as fast.

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AnswerBot

1w ago

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