What is m-ecommerce?

Answer 1

The 'M' in the m-ecommerce stands for mobile. Most of the ecommerce businesses these days have mobile app version of their websites which is more conveniently accessible for the online shopaholics. Deals, offers and flash sale notifications are all delivered to the user's mobile device and thus increasing interest and sales.

Answer 2

The ecommerce process completed by using mobile device is called m-ecommerce or simply m-commerce. The commerce activity with mobile devices is possible by using responsive ecommerce website or mobile apps installed. Usally when we think of m-commerce we think of ecommerce mobile apps. This is because, most of the ecommerce players are using ecommerce mobile apps. Ecommerce mobile apps have higher sales conversion rates than a responsive ecommerce website.

Answer 3

M-ecommerce or M-commerce is an acronym of mobile commerce, it is now gaining popularity among people as everyone has started using mobile for online shopping.

In simple, it is the direct subset of the eCommerce segment which literally makes online shoppers carry millions of online retail store in their pockets. Like wherever they go, they go with any kind of online store through a mobile application.

Any business transactions on the mobile platforms come under M-commerce. All it takes a little push from the background and WAP technology.

Here the WAP technology used to conduct the retail sales of goods and services, then make payments and fulfillment in the mobile platform. With the emergence of smartphones, m-commerce penetrated the eCommerce segment as shown in the below stats figure:

M-commerce statistics of 2021

• M-commerce will have a major share in eCommerce sales, nearly 54.85 in 2022.
• It is projected that M-commerce sales will reach about $3.78 trillion in 2022.
• Globally, 72% of online shoppers buying online through smartphones.

Advantages of M-commerce in online retail sales

Ubiquity

M-commerce helps to reach the market before even the brand gain popularity among people.

Localization

M-commerce is specialized in providing localized service to the users in particular demography using their information and purchase behaviors.

Personalization

Nothing can match the experience of giving the shoppers a personalized feeling while they shop with the tailor-made experience.

Convenience

One of the best advantages of M-commerce is its utter convenience. Unlike the traditional approach, M-commerce shines where the conventional methods fail to do so.

Better data

M-commerce provides the brands to have control over the data as part of their whole purchase process.

Hence, these are the prime advantages of M-commerce for retail business. Here comes the time, M-commerce going to reach the same level as eCommerce. If you want to enhance your online retail business, it is important to get focus on M-commerce too.

Answer 4

Ecommerce is commerce over the internet, no matter what device it is targeted for, while m commerce is targeted at mobile devices only. More info can be read in the related link below.