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Mean end chain is a marketing concept that illustrates the relationship between consumers' values and the products or services they choose. It connects the attributes of a product to the benefits it provides and ultimately to the values or goals that motivate consumers. By understanding this chain, marketers can better align their offerings with customer needs and preferences, enhancing product appeal and driving purchasing decisions. The mean end chain model helps identify what consumers truly seek, beyond just the functional aspects of a product.

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1mo ago

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