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What is the profile of a 21st century customer?

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Anonymous

∙ 11y ago
Updated: 9/14/2023

The 21st Century customer has a wealth of information available to them readily. They do not have to depend on the company or mass media as their only source of information on purchase decisions. The 21st century customer has more opportunities for substitute products and is not brand loyal.

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∙ 11y ago
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