What is the media technique of association?

Answer 1

The media technique of association involves linking a product or idea with positive emotions, experiences, or values through imagery, music, or storytelling. By creating a favorable connection in the audience's mind, marketers aim to enhance the appeal of their offering and influence consumer behavior. This technique often relies on cultural symbols, celebrity endorsements, or aspirational lifestyles to forge strong emotional ties. Ultimately, association seeks to establish a mental shortcut that encourages consumers to choose a particular brand or product.