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There is a saying that if you took sociological theory out of sociology, you would get journalism.

So what does theory add? Sociological theories are attempts to explain some features or history of human societies. They take into account evidence (not just speculation) and try to arrive at a systematic explanation.

In more practical terms the training and practice in the two fields is often quite different. Sociology emphasizes developing narrow subject-matter expertise (like urban issues, family practices, inequality, etc.) along with a more highly structured form of observation -- often through probability-based statistical sampling methods or else through very formal, intensive methods of qualitative observation (such as a detailed analysis of conversations and interviews).

Journalists are more likely to rely on others as the experts in a field and their training is more about the communication process and aspects of the media industry and its procedures and ethics. Journalists might specialize in subject matter, but often their own voice is not heard in their work as much as the experts they quote. Journalism often works on a shorter time horizon than sociology and often does not aspire to make as comprehensive claims as sociology does.

In reality, though, the end products of the two fields can converge. For example, when an investigative journalist publishes a book summarizing a long process of research, the book may be very similar to one that might be produced by a sociologist. And many times journalists and sociologists deal in similar topics of investigation.

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