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There are many firms like JD Power who do detailed marketing surveys for companies. These are designed to help answer questions about customer satisfaction, product safety and quality and so on. They do not typically try to increase your positive or negative views; rather they are seeking detailed information about your thought process in selecting the product. Others, like Gallop, used by political office seekers, try to predict voter's reactions.

Surveys that you can sign up to do online generally seek to introduce you to products even if they pay you to do them. An awareness of the purpose of the survey is helpful in making your choice to participate.

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15y ago
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3d ago

Yes, there are many other survey companies in addition to J.D. Power. Some popular survey companies include Nielsen, Gallup, Ipsos, and SurveyMonkey. Each company may focus on different industries or types of surveys.

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