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What is cultural distance?

Updated: 4/30/2024
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9y ago

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The travelers' level of familiarity to the new environment

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9y ago
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2w ago

Cultural distance refers to the differences in norms, values, and practices between two cultures. It measures the extent to which two societies differ in terms of language, religion, social structure, and other cultural aspects. Understanding cultural distance is crucial for businesses operating in multiple countries to effectively navigate cross-cultural challenges.

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