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What is qualatative data?

Updated: 4/30/2024
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9y ago

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Qualitative data is essentially any data that can be captured that is not numerical. Examples would be visuals, written documents, and direct observation.

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9y ago
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2d ago

Qualitative data consists of non-numerical information that helps to provide insights, understanding, or context. It is typically descriptive in nature and often collected through methods such as interviews, observations, or open-ended surveys. This type of data is useful for exploring attitudes, behaviors, and motivations.

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