What measurements tools do sociologists use to calculate prejudice?

Answer 1

Some sociologists use what is called the Likert Scale after asking a series of open-ended questions There is a test format that Harvard uses to test people's prejudice: Implicit Association Test (IAT) Here is some information that I have taken directly from the Harvard's education website about this kind of testing: Background Information Psychologists understand that people may not say what's on their minds either because they are unwilling or because they are unable to do so. For example, if asked "How much do you smoke?" a smoker who smokes 4 packs a day may purposely report smoking only 2 packs a day because they are embarrassed to admit the correct number. Or, the smoker may simply not answer the question, regarding it as a private matter. (These are examples of being unwilling to report a known answer.) But it is also possible that a smoker who smokes 4 packs a day may report smoking only 2 packs because they honestly believe they only smoke about 2 packs a day. (Unknowingly giving an incorrect answer is sometimes called self-deception; this illustrates being unable to give the desired answer). The unwilling-unable distinction is like the difference between purposely hiding something from others and unconsciously hiding something from yourself. The Implicit Association Test makes it possible to penetrate both of these types of hiding. The IAT measures implicit attitudes and beliefs that people are either unwilling or unable to report. Origins and Measurement with the IAT The IAT was originally developed as a device for exploring the unconscious roots of thinking and feeling. This web site has been constructed for a different purpose -- to offer the IAT to interested individuals as a tool to gain greater awareness about their own unconscious preferences and beliefs. Many years ago, Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind." These lines from Dostoyevsky capture two concepts that the IAT helps us examine. First, we might not always be willing to share our private attitudes with others. Second, we may not be aware of some of our own attitudes. Your results on the IAT may include both components of control and awareness. Understanding and Interpreting IAT Results Although the IAT was developed for research use, it has clear potential for application outside the laboratory. Our goal, in developing website demonstrations of the IAT, is to make this technique available for educational purposes (including self-education). The IAT may be especially interesting if you find that it reveals an automatic association that you could not control. For example, you may believe that women and men should be equally associated with "science" - yet, your automatic associations may show that you (like many others) associate male (more than female) with science. How might you use experiences with these various tests to think about the implications of unconscious thoughts and feelings? We can tell you about the types of questions we considered after taking the age IAT: "What does it mean that we show an automatic association between old and unpleasant? What is the source of such knowledge? Should we be disturbed by the fact that we possess such associations? If we are (and indeed we are!), what might we do about it?" We urge caution in using the IAT to reach conclusions about yourself or others. You might wonder, for example, if this test can be used to make decisions about yourself (e.g., what should I buy, where should I go to school, etc.) If you are female, and you show a greater association between male and science (as the majority of men and women do), should you decide to avoid a scientific career? Our opinion is: Most definitely not! This test result might instead prompt you to take note of the broad reach of gender stereotypes and to ask what it means to be setting out towards a scientific career in a world in which so many people automatically associate science with male (including perhaps yourself). Can (or should) people use this test to make decisions about others? Can one, for example, use this test to measure somebody else's automatic racial preference, and use it to decide that they should or should not serve on a jury? We assert that the IAT should not be used in any such way. Especially at this early stage of the IAT's development, it is much preferable to use it mainly to develop awareness of one's own and others' automatic preferences and stereotypes. Using the IAT as the basis for making significant decisions about self or others could lead to undesired and unjustified consequences. We hope you have been able to take something of value from the experience of taking one or more of these tests. Looking to the future: We shall periodically revise the IATs that you can sample at this site. We shall also continue to update the information that the site provides on developments in psychological understanding of the unconscious or automatic roots of thought and feeling. Ethical Considerations You are likely already aware that the IAT has potential to reveal troubling aspects of 'human nurture.' It therefore poses significant possibilities for misuse. If you are considering use of the IAT in research, this source of concern will of course be taken into account in developing your research plans, in accordance with safeguards present in the institutional setting of your research. Although the IAT was developed for research use, it has clear potential for application outside the research laboratory. The following possible misuses might arise when operating outside the laboratory (and therefore operating beyond the scope of safeguards present at research institutions). First, people may use the IAT to make decisions about themselves: what should I buy, where should I go to school, etc. These seem, at least on the surface, to be acceptable (I may use any method I like, including looking at tea leaves, to decide that I want to work at Firm X, Y or Z rather than at Firm A, B or C). Second, people may use it to make decisions about others: for example, one use might be to ensure that people showing a certain degree of automatic racial preference cannot participate in decision-making in racially sensitive situations. Third, people may use it to investigate others' likes and dislikes, causing them harm in the process. Project Implicit, along with the investigators who have been involved in developing the IAT, urge careful consideration of costs associated with these possible misuses in contemplating any applications of the IAT. All this information can be found on Harvard's website: https://implicit.harvard.edu/implicit/research/

Answer 2

Sociologists use surveys, questionnaires, and observational studies to measure prejudice. They may also use scales or indexes to quantify levels of prejudice in individuals or groups. Additionally, sociologists may use qualitative methods such as interviews or focus groups to gain deeper insights into the nature and impact of prejudice.

Answer 3

Sociologists have various tools to enable them to calculate prejudice into their study results. The Bogardus Social Distance Scale is used to determine an individual's willingness to engage in group activities that include people of a different race or ethnic group. Another possible measure is the Likert scale which uses open-ended test questions to determine prejudice.