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Which sociologist pioneered the stuy of opinion leaders?

Updated: 4/30/2024

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∙ 11y ago

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erving goffman

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∙ 11y ago

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Elihu Katz and Paul Lazarsfeld are credited with pioneering the study of opinion leaders through their two-step flow of communication theory. They conducted research that examined how information is disseminated and influenced within social networks.

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