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  • Potential advertisers want to know what kinds of people use the sites and the sites have to be prepared to tell them. The advertisers want to know so that they can decide which sites are worth advertising on and how best to advertise to the people on the sites they choose.
  • Networking sites want to know that they are attracting people that are most likely to be of value to advertisers. They also want to avoid attracting undesirables.
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What is social research procedure?

Social research procedure involves a systematic process of investigating, collecting, analyzing, and interpreting data to understand social phenomena. It typically includes defining the research problem, developing a research plan, collecting data through surveys or interviews, analyzing data using statistical methods, and drawing conclusions based on the findings. Researchers usually aim to produce valid and reliable results that can contribute to the body of knowledge in a particular field.


Which sociological concept refers to a number of weak social ties among persons who have little common identity and little interaction?

The term you are referring to is "social network." This concept describes a network of individuals connected by various social relationships, ranging from strong ties to weak ties, which can have different levels of influence and support within a community.


What are two tools used for discovering the social organization of a group?

Two tools commonly used for discovering the social organization of a group are social network analysis (SNA) and ethnography. Social network analysis focuses on the relationships and interactions within a group, while ethnography involves observing and studying the group's behavior in their natural setting to understand their social structure and dynamics.


What are the main social cleavages political scientist are interested in?

Political scientists are interested in studying social cleavages such as race, class, gender, religion, and ethnicity. These cleavages represent divisions within society that can influence political behavior, attitudes, and outcomes. Understanding how these cleavages impact politics is essential for analyzing power dynamics and social relationships.


What are the components of social work research?

The components of social work research include identifying the research question, conducting a literature review, selecting a research design, collecting data, analyzing data, and interpreting and presenting the findings. Additionally, ethical considerations, cultural sensitivity, and implications for social work practice are integral components of social work research.