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Tourism intermediaries, such as travel agents and online booking platforms, play a crucial role in simplifying the travel planning process for consumers by providing access to a wide range of options and expert advice. They help travelers save time and often secure better deals through established relationships with suppliers. Additionally, intermediaries can offer valuable customer support and assistance with changes or cancellations, enhancing the overall travel experience. Overall, they bridge the gap between travelers and service providers, ensuring a smoother and more informed journey.

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