persuasive technique.
Compliance gaining
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A persuasive technique that uses the words of experts or famous people.
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One persuasive technique is loaded language.
Anticipation
The persuasive technique transfer involves associating a product or idea with something desirable or positive to convince the audience to accept it. This technique tries to transfer the positive qualities of one thing to another. It can be subtle but can greatly influence consumer attitudes and behaviors.
The author uses the rhetorical technique of repetition to emphasize key points and make their argument more persuasive.
gatorade gatorades' is "is it in you"