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The initial ticketing failure of the Millennium Dome could have been prevented by implementing more robust marketing strategies to generate public interest and awareness. Additionally, better demand forecasting and capacity planning would have ensured that ticket availability aligned with consumer interest. Streamlining the online booking process and enhancing customer service support would have also improved the overall ticket purchasing experience, minimizing frustration and errors. Lastly, engaging with stakeholders early on to assess potential challenges could have led to more effective solutions.

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