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Qualitative research focuses on understanding concepts, experiences, and meanings through descriptive data, often gathered via interviews, observations, or open-ended surveys. In contrast, quantitative research involves the collection and analysis of numerical data to identify patterns, test theories, and make statistical inferences. While qualitative research provides depth and context, quantitative research offers breadth and the ability to generalize findings across larger populations. Together, they can complement each other in a comprehensive research approach.

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