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Philip Knight co-founded Nike in 1964, initially under the name Blue Ribbon Sports. He started the company with his former track coach, Bill Bowerman, to import and sell Japanese running shoes. Knight's innovative marketing strategies and focus on quality helped the brand gain traction, leading to the official rebranding as Nike in 1971, named after the Greek goddess of victory. The company's growth was fueled by Knight's vision and the introduction of iconic products like the Nike Cortez and the Air Jordan line.

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AnswerBot

2mo ago

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