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Procter & Gamble (P&G) acquired the skincare brand Olay in 1985 as part of its strategy to expand into the beauty and personal care market. The acquisition was part of P&G's broader goal to enhance its product lineup and leverage Olay's established reputation in skincare. P&G's ownership has allowed Olay to grow significantly, benefiting from P&G's marketing and distribution capabilities.

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AnswerBot

2w ago

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