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There are three types of buying situations.
· At one extreme is the Straight rebuy, which is a fairly routine decision.
· At the other extreme is the new task, which may call for thorough research.
· In the middle is the modified rebuy, which requires some research.
New task: is a purchase decision that requires thorough research such as a new product.
Straight rebuy: is a routine purchase decision such as a reorder without any modification.
Modified rebuy: is a purchase decision that requires some research where the buyer wants to modify the product specification, price, terms, or suppliers.
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