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To differentiate the Sonic brand from competitors, key brand elements include its unique drive-in concept, which emphasizes convenience and a nostalgic dining experience. Additionally, Sonic's diverse menu featuring customizable options, specialty drinks, and unique promotional items can set it apart. Engaging advertising campaigns that highlight its playful personality and community involvement also help to strengthen brand identity and customer loyalty. Finally, leveraging digital platforms for promotions and customer interactions can enhance the overall brand experience.

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