How Organizations can Choose to Respond to Societal Demands for Social Responsibility?
Social responsiveness is a company's response to stakeholders'
demands for socially responsible behavior. There are four social
responsiveness strategies. When a company uses a reactive strategy,
it denies responsibility for a problem. When it uses a defensive
strategy, it takes responsibility for a problem but does the
minimum required to solve it. When a company uses an accommodative
strategy, it accepts responsibility for problems and does all that
society expects to solve them. Finally, when a company uses a
proactive strategy, it does much more than expected to solve social
responsibility problems.