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Sony Ericsson was established in 2001 as a joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson and operating in mobile telecommunication industry. The industry is at the start of maturity stage and Sony Ericsson is facing a lot of difficulty because of economic recession as well. To survive and develop in this situation, company needs to understand and improve the key factors of success such as company must be more innovative, take advantage of technology and so on. Moreover, Sony Ericsson is also facing the high pressure and competition of existing firms, stakeholders and substitute products and services.
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