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Fashion Tech Definition

"Fashion-Technology" or "Fashion-tech" connects & streamlines fashion, apparel and/or different aspects of the fashion industry to consumers and/or other fashion industry professionals by utilizing & implementing technology in order to make the user's experience more efficient and enjoyable.

Here are aspects that all Fashion Tech Companies Have:

1. Platform- an online website or mobile/tablet application

2. Tools & Features- e-commerce, search capabilities, fit or design technology, etc

3. Fashion- selling apparel, offering fashion related services, such as styling, or design, connecting or servicing different sectors of the fashion industry.

4. Multiples- Multiple brands, stylists, designers, etc. One brand, or stylist with a website targeting consumers is not considered a fashion-tech company.

Some examples of my favorite fashion-tech companies are:

  • Tradesy.com- Monetizing your closet. More of a consumer-to-consumer platform.
  • FashionMetric.com- Personalized shopping experience for men
  • Gilt.com- Luxury Brands up to 60% off
  • District2.Co-(shameless plug) -Business to Business (B2B) platform servicing all Fashion Entrepreneurs and Garment Industry Professionals worldwide.

Cassie Betts

(16 years experience in the Fashion Industry)

CEO & Founder

District2.Co

"We're the Reason You're not Naked."

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Wiki User

11y ago

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