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Hallmark's main competitors include companies like American Greetings, which also offers greeting cards and gifts, and Blue Mountain, known for its online e-cards and personalized greetings. Other competitors include Papyrus, which targets the premium card market, and Etsy, where independent creators sell unique and handmade cards. Additionally, digital alternatives like social media platforms and messaging apps have emerged as competitors by offering quick, informal ways to send greetings.
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