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Fanatics, Inc. faces competition from several key players in the sports merchandise industry, including companies like Nike and Adidas, which produce licensed apparel and gear. Other competitors include traditional retailers such as Dick's Sporting Goods and Walmart, as well as online platforms like Amazon and eBay that offer a wide range of sports merchandise. Additionally, specialty retailers like Lids and the NFL Shop provide direct competition in licensed sports gear. The growing trend of direct-to-consumer brands also adds to the competitive landscape.

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