answersLogoWhite

0

The concept behind the campaign is to communicate Samsung's continuous effort of bringing the 'Next' in technology for end consumers and its relentless pursuit of breakthrough technology to give the best to consumers .While being true for mobiles, the campaign also captures the essence of the Samsung brand philosophy of giving the consumer the next level of experience through its products - be it mobiles or consumer electronics products

User Avatar

Wiki User

13y ago

What else can I help you with?