To create a SWOT you will want to consider firstly, what new entrants (competitors) are likely to enter the shoe market that will likely affect Converse. Skate shoe companies, athletic shoes, fashion, etc. How strong is the Converse brand, can it overcome or compete with additional entries into the market? What is the pricing or value advantage of the Converse line?
Additional considerations may include sales stability, regional growth, product development, financial status, and more. Without being in the company much of the information may be hard to obtain however being they are a public company there should be an adequate amount of information to create some sort of SWOT with fairly good data.
There are many steps to completing a financial analysis on a company , you would need to have all tax records , company accounts and files. Once those are obtained you could accurately analyze the company.
goals of the converse shoe company
ArticCat Allstar
Marquis Mills Converse worked for Beacon Falls Rubber Shoe store before he founded the Converse Rubber shoe company
1908: Marquis Mills Converse founds the Converse Rubber Shoe Company in Malden, MA.
The Converse Company went bankrupt in 2001, therefore, Nike bought it out.
The original name is Converse Rubber Shoe Company
The parent company is Allied Corporation.
Nike.
Nike.
Most company use data analysis application or crm software
Converse is an American company. Converse's headquarters are currently located in North Andover, MA. The headquarters are due to move to Boston in April 2015.