Colors can be very important in advertising, as a matter of fact color is the earliest form of advertising. Flowers and fruits have used colors to advertise to insects and animals in their efforts to pollinate and reproduce since the beginning of time. For some interesting color facts I have included a link below.
The color red is used in advertising to encourage one to eat for instance. Studies show the color red to be an appetite stimulant and is therefore used to display food.
The color red is used in advertising to encourage one to eat for instance. Studies show the color red to be an appetite stimulant and is therefore used to display food.
blue
By the 1920s, market research suggested the role of women in making many family purchasing decisions. Thus, advertising agencies created full-color magazine advertisements for goods such as automobiles, refrigerators, and radios.
William Longyear has written: 'How to use color in advertising design, illustration and painting' -- subject(s): Color, Commercial art
Internet Advertising Television Advertising Radio Advertising Print Advertising Outdoor Advertising Non-traditional Advertising. Product-Oriented Advertising Image Advertising Advocacy Advertising Public Service Advertising Direct Mail Advertising Display Advertising.
Edith Roberts Brandt has written: 'The memory value of advertisements with special reference to the use of color' -- subject(s): Advertising, Color
Parallelism in advertising campaigns refer to using the same color combinations or types of music for a type of product. Fast food companies using yellow and red in their advertising is one example of this.
Louis Cheskin has written: 'Color wheel for color planning' -- subject(s): Color 'Business without gambling' -- subject(s): Advertising, Retail trade 'How to color-tune your home' -- subject(s): Color, Interior decoration 'Problem-directed men' 'Basis for marketing decision through controlled motivation research' -- subject(s): Motivation research (Marketing) 'How to predict what people will buy' -- subject(s): Advertising, Marketing research, Packaging
There are lots of advertising media: Radio Advertising, Cinema Advertising, SEO, Transit Advertising, Outdoor Advertising, Digital Advertising, Television Advertising, Airport Advertising, Influencer Marketing, Inflight Advertising, Digital PR, Sports Marketing, Magazine Advertising, Newspaper Advertising, Mall Advertising, Non-Traditional Advertising, BTL Advertising, IPL Advertising, Corporate Gifting
There are lots of advertising techniques: T.v. ad Radio ad Flyers Magazines Billboards Computer ad
# Business to Business Advertising (B to B) # Business to Comsumer Advertising (B to C) # Direct Response Advertising (DR) # General Awareness Advertising (GA) # Brand Development Advertising # Online Advertising # Print Advertising # TV/Radio Advertising # Press/PR # Promotional Advertising (This one is extra)