How are advertisements made?

Answer 1

There are many explanations to this broad question, because advertising is all around the world, and takes much effort to produce. In a nutshell, researchers take their information together and provide marketers and advertisers with everything they need to know about people and the world. This research can be focus groups, be taken from information from people's purchases, or even people's habits in general. A marketing plan is then put together from that research to determine what will work best for the audience that the company is looking to target (Sell to.) It will also help determine what is the best method of advertising. A media buy, is when the account executive takes care of the budget and the costing. They determine how much the ad space/time will cost, and comes up with a schedule for the ads They determine what times commercials will run, or what sections of the newspaper the print ad will be displayed in. From there, the creative department will take care of the ad itself. Designers, writers and directors take care of writing the copy, taking the photos and designing the ad, filming the clips, recording the radio commercials, or animating.