How can cadbury improve?

Answer 1

Cadbury can improve by focusing on sustainable sourcing for its cocoa and other ingredients, enhancing transparency in its supply chain to appeal to environmentally-conscious consumers. Additionally, introducing innovative flavors and healthier options that cater to changing consumer preferences can help attract a broader audience. Strengthening its digital presence through engaging marketing campaigns and interactive experiences could also enhance brand loyalty and connection with younger consumers. Lastly, expanding its product lines to include more premium offerings could tap into the growing demand for high-quality chocolates.