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Larry Page and Sergey Brin (at the time phD students at Stanford) initially built their pioneering search engine on the university's website. Search results were returned based on an algorithm they called PageRank, which treated links between websites like editorial citations, in order to determine the context and quality of content. Since then the algo' has evolved. It is quite sophisticated and its ranking factors are the subject of much debate within the SEO community.

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13y ago

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