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A website designer (or company) first should make an organizational plan. This is similar to a student who plans out the sections for a term paper, or an author who plans the chapters of a book.

Second, each "section" of a webpage must include one or more "web page" that delivers some kind of content. Content is usually a combination of text and images. Links are used to direct visitors to other or more information. The links may be internal, going within the same website, or external which go to a different website.

Written text content must follow the same rules of good writing. Spelling, correct punctuation, and strong points will keep visitors reading. The more informative or interesting the content, the longer that visitors stay on a particular website.

Images should compliment the text writing. For example, it would make no sense to put an image of a kitty cat on a page where I'm talking about Black Bears of North America.

Content should be updated as appropriate.

Besides content of text, images, and strong points with excellent writing, web designers must also follow rules for HTML coding. Correct coding makes webpages and the entire site work easier for visitors.

As well, an on-site search box AND clear navigational structure (buttons, images or plain links) help visitors find what they want. When visitors do not quickly find what they want to find, they will likely leave the site quickly.

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14y ago

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