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It would depend on what the campaign is for and how much you can afford to lavish on it.

With major campaigns specialised companies are employed.

Most, if not all successful ones, have a memorable slogan of some kind.

The campaign can be a saturation method whereby everyone, or as many as possible, sees you efforts.

Or you need to target your audience or possible supporters and concentrate most efforts in that area.

Spending time and money on people and areas which will bear no return is to be avoided.

TV, radio and the media in general can be used by purchasing advertising space.

Posters can be put up and door to door canvassing done.

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