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Culture significantly influences how businesses market and sell their products online by shaping consumer preferences, values, and behaviors. Cultural norms dictate messaging, imagery, and even the channels used for marketing, ensuring they resonate with target audiences. For example, a campaign that is effective in one region may fail in another due to differing cultural attitudes toward humor, tradition, or social issues. Understanding local culture allows businesses to tailor their approaches, enhancing engagement and fostering stronger connections with consumers.

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4mo ago

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