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The long tail concept of marketing applies to WikiAnswers by highlighting how the platform caters to niche questions and topics that may not receive significant attention elsewhere. Instead of focusing solely on popular queries, WikiAnswers capitalizes on a vast array of less common inquiries, allowing users to find specialized information. This approach not only attracts a diverse user base but also fosters community engagement as users contribute answers to a wide range of subjects, creating a rich repository of knowledge. Ultimately, it underscores the value of serving a broad spectrum of interests rather than just mainstream demands.
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How the sustainable marketing concept differs from the marketing concept and the societal marketing concept?
The sustainable marketing concept emphasizes long-term environmental and social responsibility alongside economic goals, focusing on creating value for both consumers and society while minimizing ecological impact. In contrast, the traditional marketing concept prioritizes meeting consumer needs and maximizing profits, often without regard to broader societal or environmental implications. The societal marketing concept, while considering societal welfare, still primarily revolves around the exchange process and satisfying consumer desires. Sustainable marketing, therefore, integrates and elevates these perspectives by embedding sustainability into the core of marketing strategies.
What is the characteristic of the relationship marketing era?
Relationship marketing takes the marketing concept one step further by establishing long-term, satisfying relations with customers in order to foster customer loyalty and encourage repeat buying
What are the three basic ideas in the marketing concept?
The three basic ideas in the marketing concept are customer orientation, integrated marketing, and profitability. Customer orientation emphasizes understanding and meeting the needs and wants of the target market. Integrated marketing involves coordinating all marketing activities and communications to deliver a consistent message and experience. Profitability focuses on creating value for both customers and the company, ensuring long-term success and sustainability.
What is the marketing according to Miranda?
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and itsshareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept.[1] The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.[2]
What is a key feature of an organization that adopts the marketing concept?
A key feature of an organization that adopts the marketing concept is its focus on customer satisfaction as the primary driver of business decisions. Such organizations prioritize understanding and meeting the needs and preferences of their target market, ensuring that their products and services are tailored to provide value. This customer-centric approach fosters long-term relationships and loyalty while aligning marketing strategies with consumer demands. Ultimately, the marketing concept encourages continuous adaptation to market changes to maintain a competitive edge.
What are the priciples of of the marketing concept?
Social responsibility, consumer orientation, the intergration of all business activites, long-term maximisation of profitability and price skimming.
How does the marketing concept contribute to a company's long term success?
The marketing concept emphasizes understanding and meeting customer needs and wants, which fosters customer loyalty and satisfaction. By prioritizing customer feedback and market trends, companies can adapt their products and services, ensuring they remain relevant and competitive. This proactive approach not only drives sales but also builds a strong brand reputation, leading to sustained profitability and long-term success. Ultimately, businesses that embrace the marketing concept are better equipped to navigate changing market dynamics and maintain a loyal customer base.
How long can answers be on WikiAnswers?
as long as they want to be
what marketing concept is easier to apply in the short run?
In the short run, the concept of promotions is easier to apply as it involves immediate tactics like discounts, special offers, or limited-time sales to boost sales and attract customers quickly. Promotions can create urgency and encourage quick purchasing decisions, making them an effective strategy for generating immediate revenue. Additionally, they require less long-term commitment compared to strategies like branding or customer relationship management, which typically take time to develop and yield results.
Give the examples of time dimension of societal marketing concept?
protecting the long term interest of the society e.g. belts are preferable to painkiller in case of back pain.
How many Long-Distance Relationship questions are on WikiAnswers?
There are more than 1,000 FAQ about Long-Distance Relationships on WikiAnswers.
How long has WikiAnswers been in existence?
Wikianswers was founded in 2002. For more in-depth information, go to http://www.answers.com/wikianswers
