answersLogoWhite

0

How much money do professional TikTokers make?

I know that successful YouTubers make ridiculous livings from ad revenue, sponsorships, etc., but what about TikTokers?

User Avatar

Aniya Konopelski

Lvl 10
5y ago
Updated: 11/10/2022

As with any influencer platform, it can be hard to tell, and it varies a lot by creator and even by piece of content. It’s also difficult to parse out how much of their income is from TikTok itself and how much is from directing their massive TikTok followings to other sites, like using TikTok as a complement to their YouTube channels. As such, there’s no definitive answer, but here’s an example: Influencer Marketing Hub estimates that Loren Gray, the most-followed TikToker with around 39 million followers, makes upwards of $23,000 per post.

If you’re interested in how TikTokers can make money at all, much less get rich off of doing silly dances and lip syncing, there are a few different ways. Like other influencers, one lucrative option is by doing brand deals (being paid to promote certain products) or by promoting and selling your own merchandise (“merch,” as the kids say).

Another option is getting tipped for live streams. Users purchase “coins” in the app with real money, and they can use those coins to buy “virtual gifts” to send to creators while they’re watching their live streams. The gifts then get converted into “diamonds” (I know, I know, stay with me) and creators, in turn, can redeem the “diamonds” for real money.

One source of income that’s not available to TikTokers, though, is ads on their videos. On YouTube, creators get a cut of the revenue generated by ads placed on their videos. TikTok has no such system.

User Avatar

Janice Connelly

Lvl 10
5y ago

What else can I help you with?