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Customers are more likely to click away from a website if the first thing they encounter is a video, especially if it autoplays without their consent or is not relevant to their needs. Research suggests that a significant percentage of users prefer static content or images over video on landing pages, as videos can be perceived as intrusive or time-consuming. Therefore, while videos can enhance engagement when used appropriately, their placement and presentation are crucial to retaining visitors.

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3w ago

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