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Facebook is a household name when it comes to social media. In the United States, Facebook's user base dwarfs that of any other "competitor," including Twitter, Pinterest, LinkedIn, and so on.

Many business owners believe that an active Facebook presence is essential to their online success because of its widespread use by the general public. While this is often the case, it isn't the case for every company. It all depends on what you want to accomplish with your social media efforts.

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