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The research objectives in a marketing research is to evaluate a market and collect information on it. This allows a company to gain insight into the market being researched and construct a plan on how to approach it.

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15y ago

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What is the marketing research term for the specific measurable goals the decision maker seeks to achieve in conducting the marketing research?

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What is the marketing research term for the specific measurable goals the decision-maker seeks to achieve in conducting the marketing research?

research objectives


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Research objectives are important in that they give the researcher an idea as to what he or she hopes to discover through research.


What is The relationship between marketing research and advertising research?

Advertising research focuses on research regarding just advertisting while marketing research is research regarding any of the "4 P's" of marketing: product, price, place, promotion (advertising).


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