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Yes, each department in your company should have its own social media initiatives tailored to their specific goals and audience. This approach allows for targeted messaging that aligns with departmental objectives, enhances engagement with relevant stakeholders, and showcases the unique contributions of each team. However, it’s essential to maintain a cohesive brand voice and strategy across all initiatives to ensure consistency and avoid confusion. Collaboration and coordination among departments will further amplify overall effectiveness.

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1w ago

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