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When it comes to B2B marketing, there are a few tough spots. For starters, deals usually take longer to close because so many people are involved in the decision. The audience is also pretty narrow you’re targeting specific businesses, not the whole world. Plus, trust plays a huge role; without strong relationships, it’s hard to get far. The messaging can’t be generic either it needs to be detailed and tailored to each client. And honestly, tracking what’s really driving sales is messy, since buying journeys are long and complex.

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Theeshu

Lvl 6
3w ago

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